More sales start at the base
Nikoi Online Pond Center is a concept among the koi lover. Thanks to the extensive supply of pond necessities, this specific target group knows where to find the pond specialist. As a result, the online pond center has grown into one of the larger webshops in this niche market since 2007 and has been awarded a Home Shop Award. Recently, they have expanded the assortment of aquarium products with which they appeal to a new target group. With an average of 9.4 on the Feedback Company, Nikoi shows that they know their profession!
SEO advisory report as a base
By the end of 2015, the owner from Breda was in consultation with Fingerspitz. He wanted to grow further and could use online support. After clear agreements, we started excitedly with a keyword research. We conducted one research: both for SEO and for AdWords purposes. After the SEO analysis, Nikoi was able to get started with rewriting existing and new web texts for the website. We conducted one research: both for SEO and for AdWords purposes. After the SEO analysis, Nikoi was able to get started with rewriting existing and new web texts for the website.
In addition, we have made an SEO advisory report. In this we give concrete advice on various SEO aspects of the website that affect online searchability. This report is based on three main levels, namely technology, content and authority. Good finding begins with a good foundation!
Good online visibility for your target audience starts already when building your website. The right technique and content are the basis, after which you can build on, among other things, your authority. With such a solid SEO foundation you are sure that you are doing it right.
Is de spin in het web op het gebied van online marketing
Then we started advertising in AdWords. We analyzed the existing campaigns and extracted the powerful keywords. We combined these with the results of the new keyword research. Around this keyword combination, a new AdWords campaign was built according to our own Fingerspitz structure.
As soon as the foundation in AdWords went well, we continued to expand to other channels. For example, we started working with Feed Optimization Tool “Channable”, and we set up Google Shopping. To reach a larger audience, Marktplaats, Bol.com, Beslist and Bing Ads were also used. And not without success!
Due to our years of expertise, we also identified a number of usability enhancements on the site. To confirm our suspicions, we made and analyzed several heatmap recordings. Based on the visitor behaviour, a redesign of the homepage will be executed in conjunction with the internet bureau. We are therefore very curious about the impact of this! To be continued.
By adjusting the keywords and the use of different channels, we achieved 45% more revenue in the 2nd half of 2016 compared with the previous year. A very nice result for a niche industry!